Published Mar 10, 2015Young Toronto rapper Just John is prepping his forthcoming LP Renaissance Boy, but before the full-length arrives, he's shared a video for album cut "Inner City Kids."
As one might expect from a rapper named Just John, the clip keeps it fairly simple, presenting a mostly black-and-white snapshot of everyday life of a Scarborough kid navigating life in the downtown core. Staple shots of the CN Tower and TTC subway cars make the final cut, though there's also some nicely shot footage of John and the Loon delivering the hook in a snow-covered strip of sparse-looking trees.
It was directed by Frocasso, with John picking up a co-directing credit. Check out the video for "Inner City Kids" below.